Market-Fit Catalyst for Purpose-Driven Brands
We partner with innovators in the food, beverage, wellness & beauty to turn insight and product design into regenerative growth — through strategy, story & market activation.
Product-Portfolio
Fit-to-Win
Design for Consumer Connection
Regenerative Growth Integration
Go-To-Market
Activation
The Market Fit Catalyst Matrix
Core dimensions to unlock market potential and accelerate success
A proprietary framework to help brands optimize alignment, identify gaps, and unlock clear growth pathways.
Key Capabilities
-
→ Maps category dynamics, consumer behavior, and whitespace opportunities to define product-market fit and go-to-market potential. Benchmarks pricing, claims, and packaging architecture; identifies gaps and differentiation angles; and delivers strategic guidance grounded in insight-driven validation.
-
→ Integrate regenerative design across sourcing, formulation, and packaging to drive storytelling power, consumer connection, brand value, and long-term differentiation.
-
→ Applies market intelligence to guide innovation, sharpen positioning, and activate Fit-to-Win strategies designed for consumer connection and market performance.
Develops integrated Go-to-Market Activation frameworks — linking insight, product design, and commercial execution — to accelerate growth, and strengthen brand differentiation across channels and categories.
Trusted by and featured across leading natural retailers and distributors
Services
Strategic Programs Designed for Growth and Differentiation
Market Fit Matrix Sprint
Map & define high-impact optimization moves.
Evaluates alignment, identifies key gaps, and defines priority optimization moves across formulation, claims, packaging, pricing, and channel strategy — providing a clear path to unlock market potential.
Regenerative Design Integration
Aligns purpose and performance, turning regeneration into a growth engine.
Integrates regenerative design into sourcing, formulation, packaging, and storytelling to drive measurable impact, consumer loyalty, and long-term differentiation.
Fractional Partnership
Strategic lead to help you execute and grow with precision.
Guides and oversees key initiatives across market readiness, operations, marketing, and performance tracking — ensuring teams and partners execute with clarity, consistency, and measurable outcomes. Delivers cross-functional alignment and accountability without the cost of a full-time executive.
The Market Challenge
A crowded, costly, and high-stakes landscape where timing, positioning, and precision define who wins.
-
→ 30,000+ new CPG launches yearly 15,000+ are food & beverage; thousands more in beauty.
*NielsenIQ / IRI 2024; Harvard Business Review; SPINS
-
→ Retailers cut underperformers fast. Heavy spend on Slotting, Trade & marketing.
NielsenIQ 2023; Bain 2024
-
→ 33,000+ SKUs per store — shelf resets are zero-sum. Top 5 grocers = 47% of total U.S. sales. Private label = 20.7% of sales.
A fragmented landscape where emerging brands face rising costs and shrinking shelf space.USDA / Grocery Dive 2024; Circana 2024
-
→ CAC up 25% since 2021 Consumers wants flavor, function, clean ingredients, and sustainability — at mainstream prices.
Progressive Grocer 2024. L.E.K. 2024
Where Brands Get Stuck
We’ve lived these challenges — and built a framework to close the gaps that hold great products back from scaling.
Positioning Gaps
✘ Claims miss consumer pain points.
✘ Story feels generic.
✘ Premium price isn't justified.
Product & Conversion Gaps
✘ Product works — but isn’t craveable.
✘ Trial doesn’t convert to repeat purchase.
Channel & Value Gaps
✘ Wrong channel or pack for how buyers shop.
✘ Value and price misaligned
✘ Innovation off-context. Great idea, wrong timing or fit.
Why Regeneration is the Next Big Move
Turning sustainability into deeper consumer connection, brand value, and lasting growth.
“Amazon sales data reveals that adding a sustainability label to a product increase consumer demand by 14% even if they’re not actively looking for sustainable options”
Regeneration gives brands a premium edge — lowering acquisition costs and deepening consumer loyalty.
Consumers reward purpose-driven brands:
→ 35% of U.S. consumers are willing to pay more for environmentally responsible products.
→ Brands with sustainability-driven products see a 34% higher repeat rate.
→ 46% of values-based shoppers act as organic “super ambassadors” for regenerative brands.
Regeneration drives performance:
→ 2.3x faster growth: sustainable products outpace conventional brands.
→ 24% market share of sustainable products up 2.6 ppts YoY despite continued inflation.
→ Drives long-term differentiation and innovation grounded in ecosystem and community impact.
Sources: NYU Stern 2024 · Nielsen NIQ Wellness 2025 · Regenified’s 2024 Consumer Report · Mintel 2025 Global Trends · Circana 2024
Leadership & Strategic Direction
Gustavo Nader
-
Co-founder and CEO of AMAZ, Gustavo Nader has built a career at the intersection of innovation, sustainability, and brand performance. With over a decade of experience in go-to-market strategy, product launches, and retail and channel growth for purpose-driven CPG brands, he brings deep expertise in consumer insight, product innovation, and regenerative supply chain integration. Gustavo is also the founder of ATerra Studio, where he helps brands align authenticity, differentiation, and operational efficiency to thrive in the U.S. market.
“The demand for eco-friendlier, socially responsible products is growing, and sustainable businesses are rewarded with recognition and loyalty.”
Gustavo Nader for New Hope Network IdeaXChange
Awards & Recognitions
-
AMAZ was placed top five of all brands, making it the top beverage brand at the Natural Products Expo West Pitch Slam competition in Anaheim, California. With more than 3,000 exhibitors and 60,000 attendees, Natural Products Expo West is one of the most significant events in the natural products industry. This recognition underscores AMAZ's significance as a leading brand in the natural products industry, validating its commitment to quality and innovation while elevating its visibility among consumers and industry peers.
by New Hope Network 2022 -
Recognized as one of the Top 10 Organic Products at Natural Products Expo West 2024. Max Goldberg highlighted AMAZ's dedication to creating delicious, healthy, and environmentally friendly functional drinks and promoting sustainable diets and regeneration. This honor underscores the alignment of AMAZ's mission, sourcing, nutrition, and taste at a high level.
- by Organic Insider 2024 -
BevNET is a leading resource in the beverage industry, providing news, reviews, and comprehensive coverage of market trends and innovations. AMAZ being recognized as one of the top 10 most innovative brands of 2017 by BevNET.com is particularly remarkable as it validated AMAZ's business concept and innovation before the company had even launched its product to the market. This recognition enhanced AMAZ's visibility and credibility in the competitive beverage industry, setting the stage for a successful market entry.
by BevNet 2017
Erewhon Market
Erewhon Market
Erewhon Market
Erewhon Market
Sprouts Farmers Market
Sprouts Farmers Market
Whole Foods
Whole Foods
Xingu Seeds Network - Brazil
Idesam pre-acceleration program - Manaus, AM
Reca Agroforestry Project - Amazon Rainforest
Natural Food Merchandiser Magazine - New Hope Network
Earth Day @ Erewhon Market
Let’s activate your market potential and accelerate success.
Drop us a note — we’ll be in touch to explore how we can help.