Market-Fit Catalyst for Purpose-Driven Brands
We partner with innovators in the food, beverage, wellness & beauty to turn insight and product design into regenerative growth — through strategy, story & market activation.
Product-Portfolio
Fit-to-Win
Design for Consumer Connection
Regenerative Growth Integration
Go-To-Market
Activation
“Gustavo helped us bring clarity and structure at a key point in our journey. His guidance across go-to-market, packaging, and messaging helped us tighten our positioning and move faster, supporting our expansion into national distribution and continued sales growth”
— Daniel Medvene, CEO & Co-Founder, Quantum Energy Squares
The Market Fit Catalyst Matrix
Core dimensions to unlock market potential and accelerate success
A proprietary framework to help brands optimize alignment, identify gaps, and unlock clear growth pathways.
Key Capabilities
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→ Maps category dynamics, consumer behavior, and whitespace opportunities to define product-market fit and go-to-market potential. Benchmarks pricing, claims, and packaging architecture; identifies gaps and differentiation angles; and delivers strategic guidance grounded in insight-driven validation.
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→ Integrate regenerative design across sourcing, formulation, and packaging to drive storytelling power, consumer connection, brand value, and long-term differentiation.
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→ Applies market intelligence to guide innovation, sharpen positioning, and activate Fit-to-Win strategies designed for consumer connection and market performance.
Develops integrated Go-to-Market Activation frameworks — linking insight, product design, and commercial execution — to accelerate growth, and strengthen brand differentiation across channels and categories.
Trusted by and featured across leading natural retailers and distributors
Services
Strategic Programs Designed for Growth and Differentiation
Market Fit Matrix Sprint
Map & define high-impact optimization moves.
Evaluates alignment, identifies key gaps, and defines priority optimization moves across formulation, claims, packaging, pricing, and channel strategy — providing a clear path to unlock market potential.
Regenerative Design Integration
Aligns purpose and performance, turning regeneration into a growth engine.
Integrates regenerative design into sourcing, formulation, packaging, and storytelling to drive measurable impact, consumer loyalty, and long-term differentiation.
Fractional Partnership
Strategic lead to help you execute and grow with precision.
Guides and oversees key initiatives across market readiness, operations, marketing, and performance tracking — ensuring teams and partners execute with clarity, consistency, and measurable outcomes. Delivers cross-functional alignment and accountability without the cost of a full-time executive.
The Market Challenge
A crowded, costly, and high-stakes landscape where timing, positioning, and precision define who wins.
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→ 30,000+ new CPG launches yearly 15,000+ are food & beverage; thousands more in beauty.
*NielsenIQ / IRI 2024; Harvard Business Review; SPINS
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→ Retailers cut underperformers fast. Heavy spend on Slotting, Trade & marketing.
NielsenIQ 2023; Bain 2024
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→ 33,000+ SKUs per store — shelf resets are zero-sum. Top 5 grocers = 47% of total U.S. sales. Private label = 20.7% of sales.
A fragmented landscape where emerging brands face rising costs and shrinking shelf space.USDA / Grocery Dive 2024; Circana 2024
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→ CAC up 25% since 2021 Consumers wants flavor, function, clean ingredients, and sustainability — at mainstream prices.
Progressive Grocer 2024. L.E.K. 2024
Where Brands Get Stuck
We’ve lived these challenges — and built a framework to close the gaps that hold great products back from scaling.
Positioning Gaps
✘ Claims miss consumer pain points.
✘ Story feels generic.
✘ Premium price isn't justified.
Product & Conversion Gaps
✘ Product works — but isn’t craveable.
✘ Trial doesn’t convert to repeat purchase.
Channel & Value Gaps
✘ Wrong channel or pack for how buyers shop.
✘ Value and price misaligned
✘ Innovation off-context. Great idea, wrong timing or fit.
Why Regeneration is the Next Big Move
Turning sustainability into deeper consumer connection, brand value, and lasting growth.
“Amazon sales data reveals that adding a sustainability label to a product increase consumer demand by 14% even if they’re not actively looking for sustainable options”
Regeneration gives brands a premium edge — lowering acquisition costs and deepening consumer loyalty.
Consumers reward purpose-driven brands:
→ 35% of U.S. consumers are willing to pay more for environmentally responsible products.
→ Brands with sustainability-driven products see a 34% higher repeat rate.
→ 46% of values-based shoppers act as organic “super ambassadors” for regenerative brands.
Regeneration drives performance:
→ 2.3x faster growth: sustainable products outpace conventional brands.
→ 24% market share of sustainable products up 2.6 ppts YoY despite continued inflation.
→ Drives long-term differentiation and innovation grounded in ecosystem and community impact.
Sources: NYU Stern 2024 · Nielsen NIQ Wellness 2025 · Regenified’s 2024 Consumer Report · Mintel 2025 Global Trends · Circana 2024
Leadership & Strategic Direction
Gustavo Nader
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Co-founder and CEO of AMAZ, Gustavo Nader has built a career at the intersection of innovation, sustainability, and brand performance. With over a decade of experience in go-to-market strategy, product launches, and retail and channel growth for purpose-driven CPG brands, he brings deep expertise in consumer insight, product innovation, and regenerative supply chain integration. Gustavo is also the founder of ATerra Studio, where he helps brands align authenticity, differentiation, and operational efficiency to thrive in the U.S. market.
“The demand for eco-friendlier, socially responsible products is growing, and sustainable businesses are rewarded with recognition and loyalty.”
Gustavo Nader for New Hope Network IdeaXChange
Awards & Recognitions
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AMAZ was placed top five of all brands, making it the top beverage brand at the Natural Products Expo West Pitch Slam competition in Anaheim, California. With more than 3,000 exhibitors and 60,000 attendees, Natural Products Expo West is one of the most significant events in the natural products industry. This recognition underscores AMAZ's significance as a leading brand in the natural products industry, validating its commitment to quality and innovation while elevating its visibility among consumers and industry peers.
by New Hope Network 2022 -
Recognized as one of the Top 10 Organic Products at Natural Products Expo West 2024. Max Goldberg highlighted AMAZ's dedication to creating delicious, healthy, and environmentally friendly functional drinks and promoting sustainable diets and regeneration. This honor underscores the alignment of AMAZ's mission, sourcing, nutrition, and taste at a high level.
- by Organic Insider 2024 -
BevNET is a leading resource in the beverage industry, providing news, reviews, and comprehensive coverage of market trends and innovations. AMAZ being recognized as one of the top 10 most innovative brands of 2017 by BevNET.com is particularly remarkable as it validated AMAZ's business concept and innovation before the company had even launched its product to the market. This recognition enhanced AMAZ's visibility and credibility in the competitive beverage industry, setting the stage for a successful market entry.
by BevNet 2017
Erewhon Market - Los Angeles, CA Premium retail positioning within one of the most influential natural and wellness retailers in the United States.
Erewhon Market - Venice, CA Full-shelf brand presence demonstrating premium placement, category integration, and strong visual blocking within a high-performance wellness retail environment.
Erewhon Market - Beverly Hills, CA Endcap activation supporting increased visibility and shopper discovery during retail expansion and promotional windows.
Erewhon Market - Santa Monica, CA Strategic brand blocking within the functional beverage set, reinforcing shelf impact, navigation clarity, and consumer recognition at point of purchase.
Erewhon Market Activation — Venice, CA Premium retail activation combining brand storytelling, strategic placement, and in-store education to build trial within one of the most influential natural retail environments in the U.S.
New & Exciting Spotlight at Erewhon Market - Studio City, CA Premium retail activation, combining brand storytelling, strategic placement, and in-store education to build trial within one of the most influential natural retail environments in the U.S.
Sprouts Farmers Market — National Rollout Execution Endcap merchandising and shelf optimization supporting national expansion across 400+ Sprouts locations, focused on visibility, shopper conversion, and early velocity performance.
Sprouts Farmers Market - Los Angeles Endcap merchandising and shelf optimization supporting national expansion across 400+ Sprouts locations, focused on visibility, shopper conversion, and early velocity performance.
Sprouts Farmers Market - Northern California Shelf optimization supporting national expansion across 400+ Sprouts locations, focused on visibility, shopper conversion, and early velocity performance.
Earth Day Activation at Sprouts Farmers Market - Los Angeles, CA Retail activation combining brand storytelling, strategic placement, and in-store education to build trial within one of the most influential natural retail environments in the U.S.
Whole Foods Market — Southern Pacific Region Rollout Regional launch execution across Whole Foods Market SoPac stores, supporting placement integrity, shelf presence, and retail readiness during expansion.
Whole Foods Market — Southern Pacific Region Rollout Regional launch execution across Whole Foods Market SoPac stores, supporting placement integrity, shelf presence, and retail readiness during expansion.
Placement at Whole Foods Market Mar Vista, one of Los Angeles’ flagship natural and organic retail locations, known for setting high standards in product quality, ingredient integrity, and consumer trust.
Placement at Gelson’s Markets, a premium Southern California grocery chain with 27 locations, known for its high standards in product quality, merchandising, and customer experience. Retail partnerships like Gelson’s play a critical role in validating premium positioning, reaching health-conscious consumers, and building strong regional momentum in the natural and functional beverage category.
Placement at Bristol Farms in Santa Monica, a premium grocery retailer known for its curated assortment, high-quality standards, and strong presence in one of Los Angeles’ most competitive natural and specialty food markets.
Placement at Lazy Acres Market in Hermosa Beach, a respected natural foods retailer serving one of Southern California’s most health-conscious coastal communities.
Erewhon Market — Earth Day Activation combining brand storytelling, strategic placement, and in-store education to build trial within one of the most influential natural retail environments in the U.S.
BevNET Recognition — Top 10 Most Innovative Emerging Beverage Brands Highlighted by BevNET among the most innovative and scalable new beverage brands entering the U.S. market, recognizing category differentiation and growth potential.
Natural Food Merchandiser Feature — New Hope Network Editorial recognition highlighting merchandising strategy and category innovation within the U.S. natural products retail ecosystem.
Editorial Contribution to New Hope Network’s IdeaXchange Industry perspective on brand building, retail execution, and regenerative innovation published within the leading platform for the natural products industry.
BevNet Homepage Spotlight Featured on BevNet’s homepage, recognizing innovation and market positioning within the competitive U.S. beverage landscape.
Farm Rio Collaboration — U.S. Retail Activation Partnership with Farm Rio across U.S. retail locations, connecting Amazon-inspired products with one of Brazil’s leading global fashion brands through experiential market activations.
Featured at the Regenerative Food Systems Investment Forum alongside investors, operators, and ecosystem leaders advancing scalable regenerative supply chains and food system transformation — pictured here with Anthony Corsaro, entrepreneur and a leading voice in the regenerative agriculture movement.
Speaker at One Day for the Amazon — New York City 2023 Presentation on building market pathways for Amazonian regenerative products, connecting standing-forest economies with global consumer markets.
Top 5 Brand & Top Beverage — Expo West Pitch Slam 2022 Recognized among top-ranked brands for innovation, positioning, and market readiness within the natural products sector.
Natural Products Expo West 2024 - Anaheim, CA Industry engagement across North America’s leading natural products trade show, connecting brands, retailers, investors, and emerging regenerative innovation.
Recognized Among the Top 10 Organic Products at Natural Products Expo West 2024 by Organic Insider — a meaningful validation of our commitment to building products where mission, sourcing, nutrition, and taste are fully aligned.
Speaker at Opening Seminar — Brazilian Business Mission at Expo West 2026. Organized by ApexBrasil and the Brazil California Chamber of Commerce, with support from the Consulate General of Brazil in Los Angeles.
Speaker at Opening Seminar — Brazilian Business Mission at Expo West 2026. Sharing the stage with leaders across government, trade, and industry to discuss the future of Brazilian brands in the U.S. natural products sector. The conversation focused on a critical challenge for emerging markets: closing the route-to-market gap — turning biodiversity, regenerative supply chains, and innovation into shelf-ready products that can compete and scale in the United States.
Brazilian Innovation Ecosystem at Expo West 2026 One of the highlights of the week: connecting with founders, operators, and partners across the Brazilian ecosystem — from the ApexBrasil mission to Naturaltech and a growing wave of companies bringing Brazilian innovation to the U.S. market.
Speaker at the Future of Nutrition Summit Brasil 2025. Part of the Fi South America ecosystem — one of Latin America’s leading industry platforms for ingredients, R&D, and food system innovation. Contributing perspectives on how biodiversity and regenerative production systems translate into viable products, compliant formulations, and scalable commercialization pathways.
IDESAM Pre-Acceleration Program — Early-Stage Innovation in Manaus, AM Supporting early-stage innovation and venture development within the Amazon bioeconomy, connecting regenerative solutions to scalable market pathways.
RECA Agroforestry Project — Acre, Brazil Regenerative Agroforestry Field Visit, Brazilian Amazon connecting supply chains to global market execution.
Xingu Indigenous Park, Brazil — Honored to be welcomed and to learn from Indigenous communities protecting the forest and their traditions
Puyanawá Indigenous Territory — Agroforestry Fieldwork | Acre, Brazil Field visit with Puwe Puyanawa — Indigenous spiritual leader, educator, and environmental advocate. On-the-ground immersion in regenerative systems, territorial knowledge, and traceable supply pathways — connecting origin, ecological integrity, and value chain design to market-ready strategy.
Xingu Seeds Network — Restoring Native Forests Through Seed Collection, Brazil Engagement with Indigenous and community-led initiatives advancing decentralized forest economies and sustainable value chains across the Brazilian Amazon.
Xingu Seeds Network — 10 Years of Collective Restoration | Xingu Indigenous Territory, Brazil Participating in the 10-year gathering of the Rede de Sementes do Xingu — the largest native seed network in Brazil, bringing together Indigenous seed collectors, family farmers, technicians, and partners working to restore degraded landscapes across the Xingu basin.
Let’s activate your market potential and accelerate success.
Drop us a note — we’ll be in touch to explore how we can help.